Browsing All Posts filed under »Quotes«

The efficiency of a power shovel scooping earth

September 1, 2011

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“Tengo, by contrast, was curious about everything. He absorbed knowledge from a broad range of fields with the efficiency of a power shovel scooping earth.” Read more http://www.newyorker.com/fiction/features/2011/09/05/110905fi_fiction_murakami#ixzz1WhP6YhNG *** This quote from Haruki Murakami’s “Town of Cats” pretty much describes my graduate school experience–an experience that is about to end soon. As long as I […]

Our Ateneo Twitter account is an official news source…Yey!

January 16, 2011

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While browsing through Ateneo-related news on Google Alerts this morning, I found this article at GMANews.TV about the release of the Ateneo College Entrance Test (ACET) results. What made me jump for joy was that it cited the official Ateneo de Manila Twitter account, which I manage, as its main news source. Ateneo entrance results […]

Publicity vs. overall strategic communications

July 2, 2010

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“It’s not about ‘publicity,’ it’s about overall strategic communications.” Read more:¬†http://www.montrealgazette.com/news/more+vital+than+ever+business/3198639/story.html#ixzz0sLWdvYks *** If the goal is to increase enrollments in a certain educational institution, then the approach should not just be to place an advertisement or a supplement in a leading newspaper, right? You can’t really expect to have a marked increase in enrollments just […]