Browsing All Posts filed under »Communication Planning«

The visible and the invisible job order

January 22, 2012

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There’s something valuable I learned after being assigned to take care of a certain university-related event’s media publicity: That there is a visible job order and there’s an invisible job order. The visible job order This is what was explicitly said to you: That media promotion is needed in various channels–print, web (websites and blogs, […]

Stuff I’m working on at the office

May 15, 2011

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It’s amazing how I can manage to work on multiple projects while: Studying for my comprehensive exams in grad school Reviewing what little Mandarin and Nihongo I know Squeezing in some vacation time (It’s Bohol and Singapore for me this summer!) Indulging in some serious Asian drama marathons Shopping and bonding with my sis Planning […]

Lesson learned: Sometimes, courage comes from knowledge

February 6, 2011

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Last Friday, Ateneo de Manila University held a noise barrage in support of  “truth hero” (or whistle blower) Heidi Mendoza. I got the text alert from a colleague early morning. Late morning, my boss came to our workstation and told us to assist media people during the afternoon’s noise barrage because she won’t be there. […]

My Foray into Foursquare

January 21, 2011

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I first got wind of Foursquare when my cousin sent me an email invite in April of last year. I accepted the invite and hastily set up an account, after which I conveniently forgot that I have one. At the time (and up to now, actually), I still find Facebook much more useful for my […]

Our Ateneo Twitter account is an official news source…Yey!

January 16, 2011

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While browsing through Ateneo-related news on Google Alerts this morning, I found this article at GMANews.TV about the release of the Ateneo College Entrance Test (ACET) results. What made me jump for joy was that it cited the official Ateneo de Manila Twitter account, which I manage, as its main news source. Ateneo entrance results […]

Al Jazeera and their resource persons for news analysis

January 11, 2011

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I was watching Al Jazeera the other day, amazed, as usual, at the quality of their news analysis. I love hearing their resource persons speak on current issues. They help me deepen my understanding of issues, and they help me connect their ideas to my own. Often, these resource persons come from the academe and […]

On being a public relations professional

November 28, 2010

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Sometimes I wonder how people can claim to want to be public relations professionals, and yet they can’t even manage to do the following: Keep their cellphone batteries charged Answer queries and messages in texts, phone calls, emails and social networks  ASAP, especially those that require disseminating fresh information fast Think and act fast in […]