Browsing All Posts published on »July, 2010«

On getting the word out

July 4, 2010

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Between getting the word out for the sake of getting the word out VERSUS getting the word out to inform and to inject a concrete call to action, it obviously makes more sense to go with the latter. Getting the word out for the sake of getting the word out merely “trumpets” what your company […]

Publicity vs. overall strategic communications

July 2, 2010

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“It’s not about ‘publicity,’ it’s about overall strategic communications.” Read more:¬†http://www.montrealgazette.com/news/more+vital+than+ever+business/3198639/story.html#ixzz0sLWdvYks *** If the goal is to increase enrollments in a certain educational institution, then the approach should not just be to place an advertisement or a supplement in a leading newspaper, right? You can’t really expect to have a marked increase in enrollments just […]