Browsing All Posts published on »March, 2010«

Connecting vs. Engaging

March 27, 2010


I learned a vital communication concept this week, courtesy of Dr. Alran Bengzon of the Ateneo Professional Schools (APS). At a meeting for the post-Congress plans of the APS Congress, Dr. Bengzon emphasized the difference between connecting and engaging. Connecting is reaching out to your target audience and getting them interested on what you have […]

Coordinated Management of Meaning (CMM)

March 7, 2010


Coordinated Management of Meaning (CMM) is my second favorite communication theory. It’s my favorite because it explains why conflicts emerge during dialog. It therefore underscores the need to define and delineate meanings, and to delve deep into our background stories. It kinda works like in my first love: literature. When my Environment, Culture and Society […]